Retreats or Team Meetings? Why the Difference Matters

Let’s stop calling team workdays “retreats.” High-performing organizations and visionary leaders know the power of language and intention—and mislabeling can undermine trust and outcomes.

I’ve partnered with several organizations that invite their teams to mandatory “retreats” that turn out to be full workdays in casual clothing. The result? Frustration, disengagement, and missed opportunities to build team cohesion and inspire innovation.

Here’s why honesty matters:

If it’s a workday, call it that. The benefits?

• Clarity and Preparation: Teams show up ready to work, mentally aligned with expectations.
• Respect and Trust: Avoiding a perceived bait-and-switch keeps morale high.
• Efficiency: Clear goals yield better results when everyone is on the same page.

Changing the venue or offering hotel stays doesn’t make it a retreat. A true retreat offers something more: a chance to step back, recharge, and reimagine. When you hear “retreat,” what comes to mind?

• Getaway?
• Relaxation?
• Positivity?
• Self-care?
• Big-picture thinking?
• Freedom?

If that’s the intention, here’s how to design a retreat that lives up to its promise:

1. Create an inspiring environment. Choose a venue that elevates the experience—whether it’s breathtaking views or state-of-the-art amenities. Make it a space where people feel valued. Avoid the usual workspaces.
2. Focus on unique opportunities. Don’t replicate your standard meetings. Use the time to tackle visionary work, creative brainstorming, or strategic alignment—things that leverage the energy of being together.
3. Co-create the agenda. Invite your team to weigh in on aspects of the retreat. Whether it’s topics, activities, or the menu, involving them builds investment and improves engagement.
4. Integrate rejuvenation. Balance work with relaxation. Include self-care activities, wellness sessions, or opportunities for informal connection. Aim for 40-50% retreat-focused time.
5. Include personal and professional growth. Team-building, assessments like CliftonStrengths (hello, I can help!), or immersive workshops create memorable and transformative experiences.

A well-executed retreat is not just a nice-to-have—it’s a strategic investment in your team’s potential. Done right, retreats ignite creativity, strengthen bonds, and generate long-term impact for your organization.

Let’s use the word “retreat” thoughtfully. When we honor its purpose, we unlock the best in our people and teams. What’s been your experience with retreats? Let’s share ideas and elevate how we lead!